Monday, June 16, 2014

Lemonade Dreams - By Nikhil Sarvankar

Once upon a time in Mumbai...
There was a great story of a young mind's grit, determination and glory...

In the dark bylanes of Dharavi
Lived a lil starry eyed toddler named Ravi...
Very poor, dark and skinny
But a kid sweetheart to many...

His peers worked at a nearby construction site...
A very common scene of financial capital Mumbai's might...

Like every poor in town they literally survived on egg curry and rice...
A budget of 60 rupees and extremely hungry stomachs it would hardly suffice...

Every year in the dark life of young Ravi,
Came a day of delight and culinary luxury...
When his mom saved money for her darling's Birthday,
2 pieces of batata vada and his beloved lemonade, To make it a wonderful day...

As days flied and years passed by,
From toddler to teen and he already cultivated dreams so high...

Ravi aspired to make the best lemonade in town...
And a mission to never let his parents frown... 

14 hours and 30 rupees a day he worked at Afzal Chacha's vada pav stall...
Learnt all the tricks of the trade so that one day he could rise so tall that nobody would again question the poor and small...

With a loan of Rs. 2000 and a little help from his childhood friends Manya and Adnan...
he finally started his own lemonade stall and named it DHARAVI KI SHAAN...

In 5 bucks his lemonade turned out so incredibly good...
Along with lemonade, crowds both old and young craved for some food...

He realised time had come to rope in his mentor Afzal Chacha in the bigger opportunity game...
DHARAVI KI SHAAN was waiting to become one of the best joints not only in bandra but the entire city as a well known name...


Food joint to Restaurant, Restaurant to packed food & drinks Factory...
RAVI, AFZAL CHACHA, MANYA AND ADNAN, moved incredibly fast towards DKS Foods success and victory...


From a small office in Dharavi to a huge corporate office in Indiabulls Tower,
This young company showcased to the world an Indian Company's true potential and Power...


The Enterprise Broke all records on Bombay Stock Exchange...
Seeing this young Indian Company ruling the stock markets even Coca Cola and Pepsico's strategy HAD TO CHANGE...


DKS transformed from 20 dollars  to a whopping 5 billion Dollar company,
Reaching such heights in such short time by an Indian Company was not expected by many...


Today Ravi Stays with his proud and happy family,
In a Posh Bandra West Pali Hill's famous Richmond Colony...


Once in a while all the partners meet at the same location over a humble cutting chai in Dharavi where it all started,
Thinking & discussing the adventure of a lemonade stall and their grit, determination and sweat WHICH WAS INDEED HANDSOMELY REWARDED......





(WHERE PASSION MEETS DETERMINATION AND ACTION, MAGIC HAPPENS)

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